The Utah Office of Tourism is a measurement-driven organization. In addition to monitoring industry and marketing metrics, it conducts research on its visitors and the Utah communities that welcome them.
Explore the interactive dashboards below to discover lodging metrics, tourism-related taxes, visits, and more. Each topic is on its own dashboard page, so navigate with the left-right arrows on the bottom left, or… expand by clicking ‘Google Data Studio’ on the bottom right!
Sources: KANTAR TNS, Kem C. Gardner Policy Institute, National Parks Service, SLC International Airport, Smith Travel Research, Tourism Economics, Utah Dept. of Natural Resources, Utah Tax Commission, U.S. Travel Association
Utah Resident Opinions on Tourism: Statewide Survey Results February 2022
Utah Resident Opinions on Tourism: Local Area Survey Results March 2022
Looking for more on who, when, how, and why visitors come to Utah? 2021 Visitor Profile
Looking for information on everything tourism in Utah? Check out the 2021 State of Utah’s Travel and Tourism Industry Report
Looking for the economic impact of tourism per county in Utah? Utah Travel and Tourism County Profiles 2020
Tourism impact information by county is also now available in an easy-to-use dashboard. Tourism Impact by County Dashboard
Looking for all in-depth reports on tourism in Utah? Gardner Policy Institute Tourism Research
Interested in US Travel’s look at Restoring International Travel? Check out Fact Sheet: International Inbound Travel (2020) to read about “Restoring International Travel: Essential to Recovery” information.
Additionally, we stay tuned to market research by:
Skift | U.S. Travel Association | Brand USA | Expedia | Destination Analysts | Longwoods | Outdoor Foundation | and many more!
Denise Jordan, Marketing Analytics & Research Manager