Through earned media coverage, the UOT PR team aims to increase high-level destination awareness, influence perceptions and inspire travelers to connect with Utah’s unique offerings, personalities and more. The PR team generates earned coverage through hosted media familiarization tours, media events and proactive media pitching.
HOW CAN YOU WORK WITH THE UOT PUBLIC RELATIONS TEAM?
Story Idea Submissions:
The PR team is always looking for unique, inspiring story angles and destination news to share with national, regional and in-state media. We are now accepting partner story idea submissions that meet the current headline criteria.
Click here to view the 2022 UOT Pitch Calendar.
Submit story ideas here.
In addition, the UOT PR team hosts several top-tier journalists each year for in-market experiences. We call these media familiarization tours (FAM) or individual media visits (IMV). While the UOT typically covers transportation costs for these journalists, we rely heavily on industry partners to assist with lodging, experiences, meals and itinerary planning. The benefit is story coverage in target media outlets.
Please reach out to Anna Loughridge (firstname.lastname@example.org), our Public Relations Manager, with in-market collaboration proposals.