Utah Life Elevated® – Style Guide
The state of Utah is built on a foundation of rock – big slabs of granite and contours of Navajo sandstone. And so is its logo. The Utah Life Elevated® logo evokes the rock formations that dominate the state: strong, bold, and rising up from solid footings. The letters evoke mesas, mountains, and arches – solid and substantial landforms that create the visual rhythms people have come to associate with this place.
What you’ll find in the Utah Life Elevated – Style Guide: Fonts and typography, space, sizing, acceptable usage, colors, and photography recommendations. Everything you need to know for our logo usage.
Forever Mighty® Style Guide
What is Forever? Resilient destinations and sustainable growth. View the vision goals to educate/inspire and preserve/experience both visitors and residents – “Utah is a place taking steps to preserve the good things about the state,” and also policy makers and industry leaders – “Utah Office of Tourism is a steward of the state’s natural legacy”.
What you’ll find in the Forever Mighty® Style Guide: The vision, audience messaging, brand pillars, logos system, color palette, typography, photography, and brand usage.
UOT Brand Contact:
Dave Williams, Associate Managing Director