Social Media Toolkit
Included in the social media toolkit, you’ll find information on the new hashtag #ForeverMighty, geotagging strategy, our Let’s Talk Utah series, influencer ambassador program, and other ways to engage with Forever Mighty® online.
Forever Mighty Social Media Toolkit
Let’s Talk Utah
The Utah Office of Tourism’s series “Let’s Talk Utah” first debuted in 2020 on @VisitUtah’s Instagram and Facebook channels. This social-first series set out with the goals of encouraging authentic conversations about Utah as a well-rounded travel destination and inspiring viewers by providing the necessary tools, information, and confidence to apply a responsible travel mindset to their everyday travels throughout Utah.
Watch the episodes from Season 1 and 2 on @VisitUtah’s IGTV now.
2021-22 @VisitUtah Ambassadors
Our Visit Utah ambassador is a seasoned traveler with a distinct point of view. They are curious experience seekers who take the extra step to learn more about a destination. They are ready for the next adventure, but aren’t afraid to slow down to take in every local sight, sound and savory bite. They go beyond surface treatment to serve up useful information and insider takes.
No matter the platform — from taking over our Instagram Story to writing for visitutah.com — Visit Utah ambassadors take pride in their work, striving to deliver deeper, more authentic stories to their captivated followers.
Here are our ambassadors, part of the 2021-22 program:
Evan Thayer @wasatchsnowforecast
“My passion for Utah’s abundant outdoor recreation, particularly its ski and snowboard opportunities, is the reason I am a Utah Ambassador. My goal is to share this passion with others, so they can get the same level of enjoyment out of our state’s unique outdoor offerings as I do.”
The Fontes Family @ fontes_four_pack
“We chose to be ambassadors for Utah because we absolutely love the natural beauty of Utah from its pine and snow-filled mountains to its arch and canyon-filled desert. It is truly a one-of-a-kind state and we hope to inspire others to visit.”
Melody Forsyth @downwithadventure
“I am an ambassador for Utah because I love this state. I want to share my love of traveling through Utah with others. People all over the world come to Utah to enjoy its beauty and unique landscapes and we have it in our backyards. We are so lucky and should get out and enjoy it.”
Nailah Blades @wecoloroutside
“Since moving to Salt Lake City 5 years ago, I’ve been in awe of the beauty of my new home. I get really excited to share my experiences while exploring Utah and encourage people to come visit, so becoming an ambassador felt like such a natural extension for me!”
Tahir Razzaq @diversityinadventure
“My name is Tahir and I chose to be an ambassador for Utah not only to showcase the beauty of this state, but also to help spread awareness for the preservation of our natural wonders. Utah is consistently ranked as one of the most beautiful states in the U.S. and it is our responsibility to ensure it stays that way, Forever Mighty.”