The Utah Symphony
From August 10th through August 14th, 2021, the Utah Symphony traveled on the “Forever Mighty® Tour”. Celebrating Utah’s 125th anniversary, its rugged natural beauty, and Western heritage. Music Director Thierry Fischer conducted free outdoor performances with the Utah Symphony in Wellsville, Helper, Bryce Canyon, Kanab, and Springdale.
The Utah Office of Tourism and Tread Lightly! partnered on a campaign to promote responsible OHV/ATV messaging and resources to residents of Utah. Tread Lightly!’s focus on outdoor ethics and stewardship, particularly with higher impact and motorized recreation aligns with the UOT’s Forever Mighty® Initiative. Asa result of this partnership, 7 Brandview illustrated articles have been published on KSL’s Outdoors program.
- Keep Utah’s off-roading paths open and safe with these guidelines
- Off-road vehicle users need to ‘Tread Lightly’ to protect Utah wild lands
- New Utah Access Map 360° and online courses: unprecedented tools for off-road riders
- Participate in contests, photo hunts and more in celebration of the OHV program’s 50th anniversary
- How supporting communities and protecting the outdoors go hand-in-hand
- Keeping trails open and healthy for everyone: Why stewardship is important and how to get involved
- Sharing our trails: a guide to trail etiquette
- Being responsible does not mean being boring!
- Seeing the past into the future while protecting Utah’s rock art
Tread Lightly! and the Utah Office of Outdoor Recreation completed “Forever Mighty” Outdoor Recreation Summit Stewardship Project in Kanab, UT in October 2021. The project brought a group of conference attendees together for brushing vegetation and installing safety and wayfinding signage in the vicinity of the Hog Canyon Trail #1 connector trail. The Outdoor Recreation Summit stewardship project was inspired by the Utah Office of Tourism’s Forever Mighty initiative, click the video below to learn more about the event.
Leave No Trace
The Utah Office of Tourism and The Leave No Trace Center for Outdoor Ethics partnered to develop and expand a relationship to promote a consistent message of sustainable tourism throughout the state of Utah for both in-state and out-of-state travelers. The scope of work is geared towards planning and implementing mutually beneficial outreach programs, initiatives and messages regarding the care and protection of Utah’s natural resources enjoyed by visitors and residents alike. Key deliverables within the scope include:
- Professional development effective communications workshop for implementing Leave No Trace and Forever Mighty messaging.
- Forever Mighty stewardship strategic planning.
- Consultation on Forever Mighty visitor messaging and education project.
- Utah-tailored Leave No Trace Seven Principles and subject-specific messages with access and usage rights for UOT partners.
- Stakeholder input and listening sessions to gather input regarding issues and impacts of
- recreation/tourism and the role that Leave No Trace should play in addressing
- these issues.
- Support extending Forever Mighty partnerships and resource development.
- Participation at the 2022 Utah Tourism Conference.
Real Salt Lake
The Utah Office of Tourism utilizes their ongoing contract with Real Salt Lake to spread Forever Mighty awareness to a local audience. During each game, a series of 30-second video ads play that display the Forever Mighty brand and direct traffic to VisitUtah.com/Forever. Real Salt Lake also distributes sponsored responsible travel messages to their social media followers via Instagram, Facebook and Twitter through the season. For fans attending the games, they also see digital displays throughout the stadium with messages like “Protect Our Home Turf, Keep Utah Forever Mighty.”
Utah Tourism Conference
The Utah Tourism Industry Association, Visit Ogden, and the Utah Office of Tourism partnered on the inaugural Forever Mighty Service Project at the 2021 Utah Tourism Conference. Over 100 attendees of the conference participated in the volunteer opportunity which set out to maintain, clean up and beautify the Ogden River Parkway. A highlight of the event was painting a “From Metro to Mountain” mural in one of the parkway’s underpasses to mitigate the degradation of the area, enhance the experience for users, and further the art contributions found around the city.
Additionally, the 2021 Utah Tourism Conference featured a “Forever Mighty” content track which attached industry educational topics to the ethics of Forever Mighty – including Messaging Responsible Travel, A Business Case for EDIA, and Sustainability in the Ski Industry.
The Utah Office of Tourism partnered with KSL for a series of Brandview sponsored articles that were published from June through November 2021 with the goal of speaking to Utah residents directly about responsible visitation practices through Forever Mighty inspiration, education and guidance.
- Top 5 rules of the ride: How to mountain bike responsibly on Utah trails
- 5 rules for selfies: how to capture and post responsibly in Utah
- Enjoy the sounds of a ‘Forever Mighty’ melody outdoors with the Utah Symphony
- Staying Safe in Wildfire Country
- Coming to terms with the poop problem in Utah’s outdoors
- How to backcountry camp responsibly
- How to visit Utah’s most-visited national forest
- Learn more about those working to keep Utah Forever Mighty
- How to visit rock imagery sites like an archaeologist
- How to prepare for ‘The Greatest Snow on Earth’
Are you interested in partnering with UOT to keep Utah Forever Mighty? Contact Celina Sinclair, Partner Relations Lead, at firstname.lastname@example.org.