Mountain autumn leaves

Featured Opportunities and Resources

Couple hiking slot canyon

Business Marketing 101

View the training deck pdfs and webinars that can help with Content Marketing, Google Business Profile, OTA Tours and Experiences, Public Relations.
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Tourism Exchange Roadshow

UOT is hosting this in-person event designed to help give local tourism suppliers direct access to global distribution networks. Register for sessions in Cedar City, Moab, Park City, and Salt Lake City Oct 27-29.  

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Red rock canyon at sunset

Going Global Training, Part 2

We will host our second Going Global Training via Zoom on November 5, at 10am, diving further into pricing and the process of contracting with a Receptive Tour Operator. Register today!

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Welcome MK Thyfault

Please join in welcoming MK Thyfault to the team. MK is the Office of Tourism's new Global Markets FAM Specialist and is excited to learn more about everything Utah has to offer.

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Hikers on red rock canyon floor

The State of Utah's Travel and Tourism Industry Report

 Visitors spent a record $13.7 billion in Utah’s economy in 2025. View the just released report for information on spending, jobs, and tax revenue. 

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Tooele County DMO Visit

UOT team members with UDOR met with Tooele  County local leaders, private industry, and passionate caretakers in learning about the exciting things happening in the county. 

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Two New Productions Approved for Film Incentives

Two new productions were approved for state film incentives, supported by the Community Film Incentive Program that fosters up-and-coming local filmmakers and productions.

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Q3 Stakeholder Pulse Survey Open

UOT relies on vital feedback from our partners and community to understand the current state of Utah's travel economy and track industry sentiment. Thank you for submitted the servey
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Group under a canopy on red rock cliff at sunset

October Newsletter

Subscribe to our Partner Newsletter and receive each first Tuesday of the month. Learn what projects our office is involved in, the latest tourism industry news, and read past issues .

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Recent News

7 Lesser-Known National Parks for Families Who Want Big Adventure Without Theme Park Crowds Captiol Reef National Park


Prepare to Be Wowed by Utah’s Fall Color Loop
Golden aspens, petroglyphs, and Gothic theater in red rock country


This 38-mile Highway Is One of the Country’s Most Beautiful Drives—Climbing 9,000 Feet Past Canyons and a Mountain Lake


First time skiing? 5 beginner-friendly trails in Utah with scenic mountain views to explore on your winter getaway


Utah Department of Agritourism and Food
View the 2026 Agritourism Economic Impact Study


Sleeping Soft, Landing Hard
Glamping across three of Utah's most ridiculous landscapes


Upcoming Events

Utah Tourism Conference
October 13-16  |  Heber Valley


American Indigenous Tourism Conference
October 19-22 |  Tulalip WA


Greater Western TTRA Annual Chapter Conference
October 20-22 | Reno NV


Toronto Ski and Snowboard Show
October 23-25 | Toronto Canada


Travel Exchange Utah Roadshow
October 27-29 |  Cedar City, Moab, Park City, Salt Lake City

Receptive Tour Operator Sales Mission
November 10-12 | Los Angeles DA