Featured Opportunities and Resources
The State of Utah's Travel and Tourism Industry Report
Visitors spent a record $13.7 billion in Utah’s economy in 2025. View the just released report for information on spending, jobs, and tax revenue.
Cooperative Marketing Grant Awardees
Recipients of the 2026 Cooperative Marketing Grants were announced at the Board of Tourism Development meeting August 14, 2026. Congratulations to the awardees.
Updated Fiscal Year Pitch Calendar
UOT's Communications team monthly pitching is shifting from a calendar year to a fiscal year approach. See monthly headlines and submit story ideas prior to the distribution month to be considered for inclusion.
First Look: FY27 Domestic Marketing Plan
This plan will be presented at our August 14 Board meeting. Learn the strategy for shaping Parks & Beyond, Ski & Winter, Urban & Outdoors and Always Adventure Safe campaigns for the year ahead.
Utah Tourism Conference Registration
This premier industry conference is where professionals gather to network, lean and seek inspiration. Hosted by the Utah Tourism Industry Association, UOT is a proud sponsor.
Elevated Strategic Plan
Our department, Governor's Office of Economic Development, recently launched a new strategic plan with the vision to make Utah a place of unmatched opportunity and livability.
Productions Approved for Film Incentives
Two new productions were approved for state film incentives, supported by the Community Film Incentive Program that fosters up-and-coming local filmmakers and productions.
Partnering with Utah’s Federally Recognized Tribes
We attended the Native American Summit to connect with leaders and representatives from federally recognized tribes and expand opportunities that come with intentional tourism development.
August Newsletter
The latest industry partner newsletter is now available. View the current and past editions, share with a friend, and subscribe, to receive on the first Tuesday of each month.
Recent News
Utah's roads of fame: Exploring Utah's roads featured in Hollywood
Some of Hollywood's biggest hits were shot on roads here in Utah
10 Hotels Helping Us Learn New Skills
Sundance Mountain Resort's mission to combine arts and the outdoors
Utah Wildfires and Responsible Messaging
The majority of Utah’s recreational areas remain open for patrons
These Are the Best Hikes in the U.S., From Coast to Coast
The Rim Trail at Bryce Canyon National Park makes the list
Upcoming Events
Educational Seminar for Tourism Organizations
August 23-26 | Philadelphia PA
Utah Association of Chambers 2026 Summer Conference
September 1-2 | Snowbird
Utah Outdoor Recreation Summit
September 8-9 | Cedar City
Utah League of Cities and Towns Conference
September 9-10 | Price