Red Emerald Strategic Plan
The Red Emerald Strategy is an internal guiding document to help us, the Utah Office of Tourism, prioritize our promotional and product development efforts toward creating Utah travel experiences that are rarefied, distinctive, unique to Utah and highly coveted. The principles in the Red Emerald Strategy focus on attracting quality visitation, which means shaping traveler itineraries to promote longer stays, increased spending, dispersed visitation throughout the state and deeper engagement […]
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Utah’s Mighty National Parks to Remain Open Amidst Shutdown
State officials are prepared to deploy a contingency plan to keep Utah’s National Parks open for visitors and residents alike SALT LAKE CITY — SEPT. 29, 2023 — With […]
Destination Opportunity: IMBA Trail Labs Foundations Oct 10
Interested in learning more about the benefits and process of developing great trails for mountain biking? If so, the International Mountain Biking Association is holding […]
EDA-ARPA Grants Round 2 Extended to Oct. 1
Learn more about the opportunities these federal funds provide to Utah DMO’s, tourism-oriented non-profits, Utah towns & communities for destination development […]
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