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Follow us on FacebookFollow us on TwitterFollow us on You TubeFlickr PhotostreamUtah Travel Guide Online March 27, 2012 
Utah Life Elevated® Canyonlands National Park
  From the Managing Director
Leigh von der EschSpring always brings renewed excitement for more great outdoor recreation in Utah! We are also greeting the new fiscal year on July 1st with renewed optimism, thanks to the success of our tourism industry partners, led by UTIC Executive Director, Nan Anderson and Des Barker, to secure $9 million for our Tourism Marketing Performance Fund. Thanks to all who made it happen, and certainly a big thanks to Senator Scott Jenkins for spearheading the legislative efforts to increase our funding over last year by $2 million. The intent of the legislation creating the TMPF was to recognize the performance of the industry with increased funding, and all our partners clearly articulated that tourism taxes were up, the advertising and cooperative partnerships were effective and that tourism works for Utah's economy.

April is packed with events and unveilings for the Utah Office of Tourism. Our redesigned and totally revamped is up and running to coincide with the launch of our spring/summer ad campaign which began Monday, March 26. You can read more about the details of the campaign in this newsletter.


In This Issue...
From the Managing Director
Legislature Approves $9 Million in Marketing Funding
Utah Valley to Host Utah Tourism Conference
SAVE THE DATE: Governor's Economic Summit, April 10
SAVE THE DATE: Utah Tourism Conference, May 15-17
UOT Launches New Website & Summer Ad Campaign
GOED HQ Moves to World Trade Center Utah
City Creek Opens to Thousands From Around the World
Living Planet Aquarium Moves to Draper
2012 Utah Scenic Calendar Wins 13 Awards
In The News
Enter the Seventh Annual Tourism Marketing Contest!
Now Accepting 2012 Tourism Hall of Fame Nominations
Photo Gallery
2012 Utah Summer Print Ad
2012 Summer Print Ad
  Utah Legislature Approves $9 Million in Marketing Funding
Cooperative Marketing Monies Increase
The Utah Legislature increased funding for the Tourism Marketing Performance Fund to $9 million for FY 2012. In a nod to the economic impact of statewide tourism, the $2 million increase over last year will extend the marketing reach of next year's winter and spring ad campaigns, as well as further the Utah Life Elevated brand.
     With the increase in funding, the Utah Board of Tourism Development has approved increasing the cap on Cooperative Marketing awards from $175,000 to $225,000. Single or multiple applications from non-profit tourism entities are due on June 21, 2012 and must not exceed the capped amount for each organization.


Utah Valley Convention Center
 Utah Valley Convention Center
  Utah Valley to Host Utah Tourism Conference
Online registration is now open for the 9th Annual Utah Tourism Conference that will be held at the new Utah Valley Convention Center in Provo from May 15-17, 2012. The conference is cosponsored by the Utah Office of Tourism and the Utah Tourism Industry Coalition (UTIC). Utah's annual tourism conference will coincide with National Travel and Tourism Week.
     "We are thrilled to meet in Utah Valley's new convention center to share best practices and network with our tourism industry partners," said Leigh von der Esch, managing director of the Utah Office of Tourism, an agency of the Governor's Office of Economic Development.


SAVE THE DATE: Governor's Economic Summit 2012,
Tuesday, April 10, Grand America Hotel, SLC

Schedule and Registration
SAVE THE DATE: 2012 Utah Tourism Conference,
May 15-17, Utah Valley Convention Center, Provo
register here

Round 10 Co-op Applications Due June 21

Round 10 Co-op Applications will be accepted through June 21, 2012. In an effort to streamline the co-op process, you may download the application form and guidelines here. Please contact Kelly Day, 801.538.1727, with any questions.
   More Stories Website
UOT Launches New Website and Summer Ad Campaign

The state's travel website,, has been redesigned in an effort to increase content and partner collaboration. UOT has been working with web creation agency Simpleview on the new platform that will be easier for the user to navigate and for staff to manage content and images. The new site features a smartphone-friendly web version and includes larger, more vibrant images of Utah's many landscapes and places of interest.


World Trade Center Utah
GOED Business Development's New Home
GOED Moves to World Trade Center Utah

In an effort to bring together Utah's many international business entities, Governor Herbert's vision for a Utah World Trade Center will be realized as two major state agencies move their offices on Friday, March 16.They will join the World Trade Center Utah (WTCU) office in a centralized location to streamline services for Utah companies wishing to do business both nationally and abroad. New upscale facilities will include a large outdoor portico and large indoor conference facilities that will provide professional and secure places where US and foreign dignitaries may meet with Utah business and elected officials. Persons visiting the World Trade Center offices may park in the City Creek underground parking and access the elevator through the food court to the 3rd floor.

City Creek Center Ribbon Cutting
City Creek Center
Ribbon Cutting

City Creek Center Opens to Thousands From Around the World

Taubman Centers, Inc. (NYSE: TCO) announced the opening of City Creek Center in Salt Lake City, Utah. Thousands of visitors from near and far attended the grand opening of the only regional shopping center to open in the United States this year. According to the International Council of Shopping Centers, City Creek Center is the first enclosed regional shopping center to open in the United States in six years. City Creek Center is the retail component of City Creek, the 23-acre, mixed-use development on three blocks in the heart of downtown Salt Lake City.


Living Planet Aquarium Artist's Rendition
Living Planet Aquarium, Draper (architectural rendering)
Living Planet Aquarium Moves to Draper

The Living Planet Aquarium is moving to Draper after working out a public-private financing package that includes $7 million raised by the aquarium organization and an $11.7 million bond from Draper City that the aquarium will repay over 20 years. The move from its current Sandy location in a converted grocery store at 725 E. 10600 South will double the facility in size to 80,000 square feet upon completion in late spring 2013. The new facility will be located at 12047 S. Lone Peak Parkway.

2012 Utah Scenic Calendar
2012 Utah
Scenic Calendar
2012 Utah Scenic Calendar Wins 13 National and International Awards

This just in...Utah is one of the top six winners! The 2012 Utah Scenic Calendar has won 13 awards, including Gold Awards for Best Graphic Design, Best Color Separations, Best Subject, Most Informative, and Best Scenic/Other Photography. Now in its 40th year, the annual award-winning Utah Scenic Calendar highlights many of Utah's iconic destinations, outdoor activities, and events through its stunning photography and award-winning graphic design. The previous 2011 edition was honored with 13 National and World Calendar Awards, including a Gold Award for Best Graphic Design.

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   In The News
  USA Today Travel
  Utah State Capitol Among Top 10
  US News
  Gallup Poll: Provo-Orem Most Optimistic Metro in USA
  On Utah's 'Silicon Slopes,' Tech Jobs Get A Lift
  The Wall Street Journal
  Mind Over Mountain? Alta Ski Resort
  GroupTour Magazine
  Shop Salt Lake City
  Salt Lake City Weekly
  Local Food & Drink Artisans: 10 can't-miss companies, from honey to pickles
  Delta Sky Magazine
  Luxe Ski Resorts: Park City
  11 Coolest Winter Places in America: Park City
  Dinosaur National Monument equals visitors, money and jobs for local economy
  24/7 Wall Street
  America's Happiest States: Utah #4
  Salt Lake Tribune
  It's Christmas at Trolley Square as ABC Family shoots movie musical
  Salt Lake Tribune
  'John Carter' production finds Mars vistas in Utah landscape (video)
  Living Planet Aquarium will move to Draper
  Salt Lake Tribune
  Public gets update on plans to clear slide, reopen SR-14 near Cedar City
  Salt Lake Tribune
  City Creek fountains share lineage with Bellagio attraction
  Utah Pulse
  Utah Business Board Approves Film Incentives
  The Hollywood Reporter
  Utah Thanks 'John Carter' For Creating Jobs, Infusing Almost $20 Million into State Economy
  LiveWell Network
  Motion Episodes Exploring Utah Route 12
  Taiwan Today
  US officials to visit Taiwan for visa-waiver evaluation
  Governor's Economic Summit Invitation (PDF)
  The Governor's Utah Economic Summit - Innovation and Investment: Building Utah's Economy
  Changes to Zion Wilderness Permit System
  The Republic
  Utah launches summer tourism campaign with TV ads, billboards in western states
  Tourism Board Increases Cooperative Marketing Cap

  Enter the Seventh Annual Tourism Marketing Contest!
We are pleased to announce the official call for entries for the 2012 Utah Tourism Advertising and Marketing Contest. The annual awards highlight the best of tourism advertising and marketing efforts, with winners announced at the Utah Tourism Conference Thursday, May 17, at the Utah Valley Convention Center.
     New this year, we have simplified the contest to include four main categories: print, broadcast, web and special promotions. Industry organizations are welcome to enter up to four pieces, one in each category in their budget. The entry fee is $25 total, for up to four entries. The deadline for submissions is Thursday, April 19, 2012. Please mail your entries to Rebecca Katz at the Utah Office of Tourism, including a physical copy of the entry which will be put on display at the Utah Tourism Conference, as well as a complete entry form. We look forward to seeing your work! entry form (PDF)

  2012 Tourism Hall of Fame Nominations
Know someone who has made a considerable contribution to Utah tourism? Nominate them for the 2012 Tourism Hall of Fame. nomination form

  Photo Gallery
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Utah Life Elevated® Utah Office of Tourism
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300 N State Street
Salt Lake City, Utah 84114
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